Transparency + goodwill

A sort of Mission Statement

Through creative thinking and applied craftsmanship, design is challenging, rewarding, and lots of fun — wouldn’t life be far more exciting with a few more eye-pleasing graphics to brighten the place up?

There is plenty of work to be done! And whilst simplicity is key, facing the design process can seem like untangling a plate of spaghetti at times — but it does not have to be so.

The ‘fluff-free’ way forward:

1 To provide what can reasonably be achieved in a given time frame to the highest standard.

2 To make the best use of resources to accomplish the most effective, appropriate outcome.

3 That a problem solved becomes a pleasure — I for one would do all this wonderful workstuff for free if there were no bills to pay.

Excellence and integrity are assured, with every project lavished with great care and attention — but of course real life can happen to the best of us with the occasional glitch, an oversight perhaps, or a random blip that somehow slipped-through-the-net. Although such instances are rare, commitment to accountability ensures that I will navigate and resolve any should they occur.

Accordingly, should any part of any project I create on your behalf require further fine-tuning, let me know so that balance may continue.

Good graphic design makes the world more beautiful. Let’s do it… so it’s done.

Chris Wilson
August 2023

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